If you are part of the Aviva Tech Reach programme, by agreeing to this Privacy Policy, you also agree to the Aviva Tech Reach privacy policy.



You can always:
  • ask us for a copy of the information we have about you
  • ask us to update the information we have about you (you can update it too!)
  • ask us to delete the information we have about you
We will always:
  • follow the law on how we can keep and use the information we have about you
  • make sure our policies are the best they can be
We will never:
  • give the information we have about you to anyone else, unless…
    • …you tell us we can
    • …we think that doing so will protect you from harm
    • …the law says we have to (e.g. to prevent a crime)
  • tell people about our work with you in a way that you can be identified, unless you have told us we can
  • use the information you have given us to sell you anything, unless you have told us we can

We love innovation and education, and hate the idea of tracking you and doing clever but unscrupulous stuff with your data. It’s not why we are here and never will be.


Your privacy is important to us. It is Ingrained Limited’s policy to respect your privacy regarding any information we may collect from you across our website,, and other sites we own and operate.

We ask for and use only the minimum amount of data from you.

  • We only collect and store your first and last name, and email address (which is used as your Sign In ID).
  • We use this ID to give you the right set of innovation instructions, and to identify any project information you create as yours.
  • We only track your learning activities so your progress can be understood. This data is available to teachers in your school if you are on our school’s programme.
  • If you buy a subscription to, then you will be asked for your credit card details, which we communicate to Stripe (our payment gateway) using secure methods. We do not store or process any credit card details at

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. We will archive your data for 1 year and will then destroy it permanently.

We don’t share any personally identifying information publicly or with third-parties, except when we are hosting a third-party programme on our platform or required to by law. That’s it, simple!

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.


Cookie Description Type
swpm_session User session management Necessary
simple_wp_membership_sec_<token> User session management Necessary
swpm_in_use User session management Necessary
wordpress_logged_in_<token> User session management Necessary
wordpress_sec_<token> User session management Necessary

This policy is effective as of 20 October 2023.