A GUIDED STEP-BY-STEP™ JOURNEY
The journey we take you on is broken down step by step. Each day you complete a mission the moves you one step towards building your own business and bringing your idea to life.
Your daily missions move you towards completing an expedition. Completing an expedition means you’ve reached a place on your journey where you can take a moment to reflect on where you’ve got to, admire the view and get ready for the next leg of your journey.
What's on the Journey
| Mission 1 | Prepare |
| Miission 2 | BBQ Pitch |
| Mission 3 | Cuppa Tea |
| Mission 4 | Thank you letter from the future |
| Mission 5 | Ask someone on the programme to give you feedback |
| Mission 6 | Ask someone you know outside the programme to give you feedback |
| Mission 7 | Interrogation techniques |
| Mission 8 | Become a filmstar! Do your video pitch |
| Mission 9 | Listen to 2 people (Don’t pitch your idea, just listen) |
| Mission 10 | Pitch a kid! – Pitching an idea to a younger kid. |
| Mission 11 | Write your Press Release |
| Mission 12 | Send your press release out to your friends for feedback |
| Mission 13 | Rewrite your BBQ Pitch |
| Mission 14 | Quit! Or Double Down! |
| Mission 1 | Find 5 articles your ideal customer has read in the last week |
| Mission 2 | What does their to-do list look like |
| Mission 3 | What are your customers hopes and fears? |
| Mission 4 | Journal of a bad day |
| Mission 5 | What’s in their wallet? |
| Mission 6 | Absorb everything you’ve seen |
| Mission 7 | Crete your customer canvas |
| Mission 8 | The Mom Test – watch the video |
| Mission 9 | Find out where your customers hang out |
| Mission 10 | Write down 5 customer names (of real customers!) |
| Mission 11 | Write down 3 questions for your customers |
| Mission 12 | Map out the people who matter to your customers |
| Mission 13 | set up time to speak with real customers! |
| Mission 14 | Quit! Or Double Down! |
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WE DO THINGS A LITTLE DIFFERENTLY
From the very fist mission you will see that we like to have fun while we get stuff done! While we often throw you straight into doing things without explaining them first, there is always method to our madness. Actually (and we hate to admit it) we really love all the details of how to do innovation well and bring your ideas to life following a method that is tried and tested.
Get ready to be challenged. Both with the missions and with our super special way quitting parties! We actually ask you to quit at the end of every expedition. We don’t just ask you to quit, we ask you to quit and to celebrate quitting. That’s because so many people who start their businesses realise far too late that they should have quit and done something else. We know quitting is a critical skill
